Vereinigte Staaten 2025

Slop

Slop is defined as “digital content of low quality that is produced usually in quantity by means of artificial intelligence.” This reflects the widespread production and consumption of low‑value AI‑generated digital content in 2025 and how this has become a defining feature of online culture.

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Ukraine 2025

Perehovory

In Ukraine, the Word of the Year 2025 is “negotiations”, chosen by the Myslovo online dictionary of modern Ukrainian language and slang. The term refers to formal discussions aimed at reaching agreements and became prominent in public discourse in 2025 due to diplomatic efforts and peace talks related to the war.

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Luxemburg 2025

Trounwiessel

In Luxembourg, the Word of the Year 2025 is “Trounwiessel”, selected by the Centre for the Luxembourgish Language (Zenter fir d’Lëtzebuergescht) in cooperation with the Ministry of Culture and media partners. The term refers to accession to the throne — chosen due to the nation’s change of head of state and its prominence in public and media discussions throughout the year.

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Island 2025

Vangreiðslugjald

In Iceland, the Word of the Year 2025 (Orð ársins 2025) is “vangreiðslugjald.” Chosen by the Árni Magnússon Institute for Icelandic Studies, the term refers to the fee or penalty for failing to pay metered parking. It became widely discussed in 2025 due to debates about parking rules and urban regulations, reflecting a real‑world issue affecting daily life.

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Ungarn 2025

Édesanya

In Hungary, the Word of the Year 2025 is “édesanya”, which literally translates to “sweet mother” or simply “mother” in English. It was chosen by Montágh Testület, a linguistic committee working with Hungarian public media (MTVA), because the word became a symbol of family, care, and emotional closeness in 2025. The selection reflects not only the frequent usage of the word in public discourse but also its cultural significance. It captures themes of parental love, familial bonds, and societal appreciation for caregiving, highlighting the role of mothers in both private and public life.

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Niederlande 2025

Hallucineren

“Hallucineren” was chosen as the Van Dale Word of the Year 2025 because the term gained prominent new relevance in the context of artificial intelligence, where it describes AI systems generating information that is incorrect or not grounded in reality. The choice reflects the growing societal and linguistic impact of AI technologies.

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Italien 2025

Fiducia

“Fiducia” (trust) was chosen as Italy’s Word of the Year 2025 by the Istituto della Enciclopedia Italiana Treccani for its social relevance. It reflects the importance of confidence in oneself, in others, and in institutions, especially in a year marked by geopolitical and social uncertainty, and highlights the human need to build reliable, positive relationships.

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Polen 2025

Kosmos

The word “kosmos” first appeared in Polish in the Wilno Dictionary (1861). In 2025, “kosmos” and “kosmiczny” (“cosmic”) were widely used in connection with Dr. Sławosz Uznański-Wiśniewski’s trip to the International Space Station. In contemporary Polish, these words often carry a positive, evaluative sense, as in “ale kosmos!” (“this is amazing!”), which contributed to its selection as the Word of the Year.

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Dänemark 2025

Jernmarker

In Denmark, the Word of the Year 2025 is jernmarker. It was chosen because it became widely used and significant in public and political debate, especially in discussions about land use and opposition to covering farmland with solar cells. The term captured an important societal issue that shaped Danish conversations in 2025.

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Norwegen 2025

Tekoligark

“Tekoligark” is a Norwegian compound word meaning tech oligarch — an extremely wealthy and powerful person who controls major technology companies and, through them, exerts significant influence over digital life and society. It was chosen as Norway’s Word of the Year 2025 because it captures public debate about the power and influence of big tech leaders and reflects societal concerns about dependence on large technology firms.

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Portugal 2025

Apagão

“Apagão” was chosen as Portugal’s Word of the Year 2025 because it highlights the major blackout on April 28, 2025, which left large parts of Portugal and Spain without power for several hours. The event disrupted daily life and became a memorable topic of public discussion.

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Deutschland 2025

KI-Ära

”KI‑Ära” (AI Era) was chosen as Germany’s Word of the Year 2025 because it reflects the growing influence of artificial intelligence on society, economy, and everyday life. The term symbolizes a new period in which AI moves from research labs into daily use, shaping public discussions, technology, and culture.

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Österreich 2025

Elch Emil

“Elch Emil” was chosen as Austria’s Word of the Year 2025 because it captured the nation’s attention. In mid‑2025, a moose nicknamed Emil wandered across Lower and Upper Austria, an unusual event that drew widespread media coverage and public fascination, making it a cultural phenomenon.

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Schweiz 2025

Frauen-Nati

In the summer heat, the Swiss spectators were sweating in their seats at the European Football Championship and broke attendance records. Meanwhile, on the pitch, the women’s national football team, the Frauen-Nati, confidently advanced to the quarterfinals. The women’s football summer led to a boom: clubs in Switzerland were overrun by young female players whose dream is probably to one day play for the Frauen-Nati.

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Spanien 2025

Arancel

Tariff (arancel) is the term used in the context of trade policy to refer to the amount charged for the import of certain products. The Diccionario de la lengua española defines arancel as “an official rate determining the fees to be paid for various services, such as court costs, customs, etc., or established to remunerate certain professionals.” It is commonly used to designate the tax that a state imposes on goods crossing its borders, usually on imports.

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Vereinigtes Königreich 2025

Vibe coding

Gefühlsbasiertes Programmieren

„Vibe Coding“ ist eine aufkommende Form der Softwareentwicklung, bei der mithilfe von KI natürliche Sprache in Computer-Code umgewandelt wird. Der Begriff wurde von Andrej Karpathy – dem ehemaligen Leiter der KI-Entwicklung bei Tesla und einem Gründungsingenieur von OpenAI – geprägt. Er beschreibt damit eine Art des kreativen Arbeitens, bei der KI den Code erzeugt und er selbst das Gefühl hat, den eigentlichen Code fast „vergessen zu können“, weil die KI den Großteil übernimmt.

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Vereinigtes Königreich 2025

Rage bait

Empörungs-Köder

"Rage Bait" bezeichnet absichtlich provozierende, frustrierende oder beleidigende Online-Beiträge, die darauf abzielen, Nutzer*innen wütend zu machen oder empört reagieren zu lassen. Ziel ist es meist, die Klickzahlen, Kommentare oder allgemeine Interaktion für eine bestimmte Webseite oder einen Social-Media-Post zu erhöhen.

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Vereinigtes Königreich 2025

Parasocial

parasozial (also eine einseitige, gefühlte Beziehung)

…eine Verbindung, die jemand zu einer berühmten Person empfindet, die er oder sie nicht persönlich kennt, oder zu einer Figur aus einem Buch, Film, einer Fernsehserie usw. – oder zu einer künstlichen Intelligenz.

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