Regatul Unit 2024

brat

‘Brat’, newly defined in 2024 as ‘characterized by a confident, independent, and hedonistic attitude’, has been named Collins' Word of the Year 2024. Inspired by the Charli XCX album, ‘brat’ has become one of the most talked about words of 2024. More than a hugely successful album, ‘brat’ is a cultural phenomenon that has resonated with people globally, and ‘brat summer’ established itself as an aesthetic and a way of life.

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Elveția 2024

non binario

non-binary

The 68th Eurovision Song Contest (ESC) victory of Nemo, singer representing Switzerland, and the triumph of Algerian boxer Imane Khelif at the recent Olympics stimulated a widespread discussion on the meaning of “non-binary”. Immediately after her victory, Nemo stated that “it is an honour to be the first non-binary person to win the ESC”.

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Luxemburg 2024

Presidententrick

President Scam

A wave of scams has occurred in Luxembourg, that have come to be called the "president scam". It is a form of scamming where the scammer pretends to be the president or CEO of a company, urging the victim to transfer money.

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Italia 2024

Rispetto

Respect

Lack of respect is at the root of discrimination and violence. The word "respect" was chosen as the word of the year to make a statement against specifically gendered violence, but also violence in general.

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Belgia 2024

Aura

Aura

"Aura" has come to mean positive and impactful charisma. The word is especially used when referring to social media influencing.

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Regatul Unit 2024

Brain rot

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In the age of extensive consumption of social media content, this word describes the downfall of an individual's intellectual state due to overconsumption of "trivial and unchallenging" content.

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Regatul Unit 2024

Manifest

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"Manifest" has been used recently by a number of well-known celebrities, as they have advocated a mental strategy to "manifest" one's future success. That is, imagining your future success so deeply that it becomes reality. However, critics have warned that this has no actual basis and there are no guarantees that "manifesting" will work.

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Spania 2024

Dana

Isolated high-level depression (meteorology)

"Dana" comes from "depresión aislada en niveles altos", which translates as isolated high-level depression. This refers to a meteorological phenomenon that was behind the devastating storms that Spain faced in November 2024. After the storms, the usage of the word in news outlets and social media increased massively.

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Elveția 2024

Cessez-le-feu

Cease-fire

As wars in Ukraine and Palestine have been among the most followed news around Europe, talks and speculation on potential cease-fires have been ongoing for months (since April 2025). In Switzerland, as well as in many other countries, the term "cease-fire" was used extensively throughout last year. The International community should now work towards having cease-fires that would last and be respected.

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Elveția 2024

Unterschriften-Bschiss

Signature fraud

In Switzerland too, financial frauds were in the headlines during 2024. The word of the year for the German-speaking Swiss was "signature fraud", which refers to forging fake signatures on documents and appeals.

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Portugalia 2024

Liberdade

Liberty

April 2024, marked the fiftieth anniversary of the 25 April Revolution of 1974.

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Austria 2024

Renaturierung

Renaturation

Renaturation refers to ecological restoration of an area that has been damaged or transformed by human activity. In Austria, the debate on renaturation has been on the political agenda.

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Germania 2024

Ampel-Aus

Traffic light-out

The German government in 2024 led by Olaf Scholz came to be known as the traffic light coalition, as it included such a colour of parties.. Traffic light-out (ampel-aus) was experienced when the coalition stepped down.

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